“Muon cho xanh toc do da
Ru nhau len nui tim ha thu o”
The above poem recalls a legend about the polygonum multiflorum plant and implies its benefits in darkening hair, as well as its anti-aging properties. Polygonum multiflorum also means ‘Mr. Ha’s black hair.’ The story goes that during the Duong Dynasty, there was a man named Ha Dien Nhi who had been weak and sickly since childhood. At the age of 58, he still had no children, which troubled him greatly. One day, he encountered a peculiar plant and decided to dig it up and bring its roots home to make a medicinal drink. After several months, his hair transformed from white to lustrous black, his physique became robust, and within 10 years, he had multiple children. He lived to be 160 years old. To this day, polygonum multiflorum retains its valuable health benefits.
In terms of Traditional Chinese Medicine (TCM), Polygonum multiflorum contains active ingredients such as Lecithin (nourishing the nervous system, promoting blood circulation, and strengthening the heart), Anthraglycosides (stimulating intestinal contractions, improving digestion, and enhancing nutrient absorption), and Stilbenes (protecting the liver and reducing blood lipid levels). Despite its numerous excellent health benefits, Polygonum multiflorum is seldom used directly due to potential toxicity concerns.
With the objective of creating a high-quality, stable, and health-beneficial Polygonum multiflorum product that is safe, non-toxic, and meets the needs of consumers, the company has collaborated with several renowned scientists from leading research institutions in Vietnam (Dr. Dao Van Don – Military Medical Academy, Dr. Pham Tuan Anh – Hanoi University of Pharmacy, Dr. Tran Minh Ngoc – Institute of Medicinal Plants). They have employed a combination of modern technology and traditional knowledge to develop the KOCHI Polygonum multiflorum.
The raw material, Kochi Polygonum multiflorum, undergoes standardization. Fresh Polygonum multiflorum is meticulously selected, with a minimum weight of 0.5 kg and a pink to red interior. The processing of KOCHI Polygonum multiflorum follows standardized procedures, including detoxification by rice washing, simmering in green bean water to enhance its effects, and drying and soaking in Polygonum multiflorum broth. As a result, the powdered form of KOCHI Polygonum multiflorum exhibits high quality and stability, with its own distinctive characteristics: a uniform reddish-brown powder, a pink infusion color, a pleasant aroma, and a unique, slightly bitter taste, completely free from toxicity.
Therefore, the Kochi Polygonum multiflorum brand has earned the complete trust of consumers. Despite being introduced to the market only in mid-2020, the Kochi Polygonum multiflorum brand was ranked in the Top 3 ‘Vietnamese Preferred Products’ in 2020 and reached the 2nd position in the same category in 2021 by the Steering Committee for the campaign ‘Vietnamese People Prioritize Vietnamese Products’ in Hanoi. After undergoing rigorous evaluation by Vinmec International Hospital in December 2020, the Polygonum multiflorum KOCHI brand was included in the pharmacy of Vinmec International Hospital. Thus, within a very short period of circulation, the standardized and high-quality Kochi Polygonum multiflorum brand has achieved a significant milestone, marking its outstanding development and reaffirming its position as a reputable brand.
